About
Built inside an enterprise, not in a lab.
Sonar started on the sales floor of a large company in Dubai, with one question: why do our best calls come from news we hear too late?
The story
From a cold list to a warm morning.
The reps were working bought lists, and half the numbers were dead. The good calls came from timing: a business that had just opened a branch, raised money or hired. So we built Sonar to read the market every night and give each rep a short list each morning, with the reason to call. Every complaint from the reps became a rule Sonar now follows.
The first reps to use it booked meetings off the list. That’s still the only test we care about.
How we build it
Three rules we keep.
Quiet beats loud.
A list of businesses worth calling beats a longer list of maybes. If a signal isn’t worth a call, Sonar keeps it to itself.
Say why, every time.
A name on a list is a guess. A name with a reason is a conversation. Every signal tells your rep why now.
People make the call.
Sonar does the reading and the checking. Your reps do what they’re good at: talking to people.
Who’s behind Sonar
An Edge SI product, made in Dubai.
Edge SI builds super intelligence for businesses, each one doing a job a team does by hand today. It is a brand of Admin Edge Management Consultancy, a licensed Dubai company.
Sonar
Super intelligence for sales. Watches the UAE market and tells your team who to call, and why now.
Edge SI
Meet the company behind Sonar, and its sister product RestoiQ, super intelligence for restaurants.
Say hello
Come and see what we built.
A short demo on your own market. A person on the other end.